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Merlot
Merlot is a product and package design proposal based on the President's Choice Black Label Collection of food and drink items. Canned wine is an up-and-coming product that provides the sophistication of the Black Label Collection while maintaining the accessibility of the President's Choice brand. Using bold typography, black and white photography, and the highly recognizable black label, this package design fits into the exisiting product line and has the potential for a variety of wine selections.
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