1% For The Planet _ Logo & Identity - 1% for the planet is an environmental organization launched by Yvon Chouinard, founder of Patagonia. 1% approached tda to create a new identity and national advertising campaign to bring the environmental foundation from a simple grass roots level to a widely respected resource. I lead the design team and created the new logo. It was an honor to work on the project and was very fulfilling to extend the logo and design direction into the corporate identity, fashion clothing and the web.
Crocs Logo and Identity - In preparation to go public in the beginning of 2006, crocs hired tda to rebrand the company and product. I lead the charge to create a new logo. After completing the mark I was responsible for the new identity system and overall visual branding. I completed a variety of packaging projects, art directed the new website and helped with design direction for the national advertising campaign.
Thesys – Logo - Thesys is an eLearning solutions product for Public, Independent, Charter, and International High Schools.
Newton Running _ Logo & Identity
Common Table - Identity - Common Table is a café that endeavors to serve extraordinary food to all people, both those with the ability to pay, and those who under typical circumstances would not be able to eat at a café. Local artists were rallied to created sculptural letters that would become an installation in the café and from which the logotype was derived. Concepted with Bobby Evers of tbd agency (tbdagency.com)
Deschutes River Camp – Logo
Teko Socks _ Identity System - To complement the environment-friendly packaging, I created an identity system produced on PCW recycled paper stock as well as alternative fiber sheets. By embracing alternative materials in their identity system, teko was able to further establish themselves as a credible environmental leader in the outdoor apparel industry.
Cocona Fabrics _ Logo & Brand Identity - As Traptek poised to launch Cocona as a new brand of technical fabric, they came to tda for direction. I created a new logo for Cocona and played out design direction through corporate identity, hang tags, trade show booths, retail store fixtures and web components.