SmartPak Equine Catalogs
Project Date: 2009-2012.
Software: Adobe InDesign.
Project Role: Designer.
SmartPak Equine is a horse supplement and riding supply company. My main focus as a designer was the creation of over 35 catalogs, each designed to achieve a specific sales objective. I created a new catalog style guide featuring fresh icons, callouts, and typefaces. Projects ranged from 272 page biannual books and smaller targeted catalogs to buyers guides and direct mail.