Project Date: March 2011.
Specs: 9x5.25”, Matte Finish.
Software: Adobe InDesign.
Project Role: Creative Lead.
This piece was created because we did not have a mailer that focused solely on selling SmartPaks. (SmartPaks are paks that have pre-measured doses of your horses daily supplements). I start the piece by introducing the problems that supplement buckets create, and design a spread that reflects the feel of a messy, chaotic barn that feeds with buckets. It then goes into discussing the many benefits of a SmartPak, and the following spreads feature a more clean, simplified look. This horizontal format was chosen because it reflected the shape of a SmartPak. It was mailed to both prospects and customers, and resulted in many SmartPak starts. Select pages shown.
