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In Spanish it means reaction, and the idea is to take a product and give it a new life concerning about environment and sustainability.

It was created in order to rescue products that were destined to be obsolete in a short time (containers), turning them into objects of everyday use and to endure, showing so nothing is lost, everything is transformed ...

The mission is to take products that were already used / discarded and could be discarded in the environment. Retake as feedstock and creating new home objects with value added.
Tasks: Create a brand, corporative identity, product design and production.

Facundo Mehrbald
Industrial Designer Puerto Madryn, Argentina