Bellevue Square Logo - A well known and well loved mall in Bellevue Washington needed a logo redesign that held tightly to its hard earned reputation but that was modern enough to appeal to more sophisticated audiences. It embodied the new brand, Urban Garden, in its sleek leaf shape that was contemporary yet timeless.
Bellevue Square Logo: Comps - A well known and well loved mall in Bellevue Washington needed a logo redesign that held tightly to its hard earned reputation but that was modern enough to appeal to more sophisticated audiences. It embodied the new brand, Urban Garden, in its sleek leaf shape that was contemporary yet timeless.
Early concept sketches for the logo looked at variations of the square.
El Centro Logo - An optional name study for the Sunnyvale Town Center. This logo was a personal favorite but was not chosen as a viable name for the project.
El Centro Logo: Comps - An optional name study for the Sunnyvale Town Center. This logo was a personal favorite but was not chosen as a viable name for the project.
Options studied possible personalities to help shape the branding and identity of the project.
Frisco Square Logo - A multi-use project in Frisco Texas needed to incorporate the civic, retail and residential components into its logo. It was also important to show a distinct Texan flavor, with a refined and modern twist.
Frisco Square Logo: Comps - A multi-use project in Frisco Texas needed to incorporate the civic, retail and residential components into its logo. It was also important to show a distinct Texan flavor, with a refined and modern twist.
Early studies looked to incorporate different elements out of the past with references to textiles, metal work and the town's agrarian history.
Downtown Sunnyvale Logo - The mixed-use project needed a logo that spoke the brand language of past and future and that worked for the civic, residential, office and retail components. The logo was designed with an artists "@" mark that could be used in a variety of situations, such as “The Lofts @ Sunnyvale", etc. It’s a diverse, flexible yet personable logo that will wear well and become part of the community’s heritage.
Downtown Sunnyvale Logo: Comps - The mixed-use project needed a logo that spoke the brand language of past and future and that worked for the civic, residential, office and retail components. It’s a diverse, flexible yet personable logo that will wear well and become part of the community’s heritage.
Primary studies looked to be versatile while keeping the artistic and modern feeling of the project.
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Logos