RJ Michaels - Rebranding - A vibrant new attitude to replace the 30-year-old-agency's stale old brand.
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Commonwealth Associates - Brand Rationale - Eight presentation boards featuring a comprehensive look at the new brand RJ Michaels developed for Commonwealth, and the rationale behind it.
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Commonwealth Associates - DM Postcard - A direct mail postcard announcing Commonwealth's new branding to their clients.
Commonwealth Associates - Eight-page Brochure - Main corporate collateral piece for Commonwealth.
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Commonwealth Associates - Trade Show Display
Cascades Park - 16-page Brochure - Main collateral piece describing the massive fundraising campaign.
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Naming Opportunities Insert - Identifies area of the park where wealthy folk can be remembered for donating large sums of money.
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Cascades Park - Gatefold Brochure (Side One) - Pint-sized version of the 16-pager.
Cascades Park - Gatefold Brochure (Side Two) - Pint-sized version of the 16-pager.
Cascades Park - Website - www.cascadespride.org
Cascades Park - Two-sided Handout - Small flier distributed to park-goers.
Cascades Park - Pledge Card (Side One) - The multi-fold, two-sided form by which people could send their money.
Cascades Park - Pledge Card (Side Two) - The multi-fold, two-sided form by which people could send their money.
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Branding