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Frank Gehry_digital display

Gehry digital display - The concept for Gehry's display started with concepts for a curved digital display for the main FOSSIL line.

The technology was not standard digital technology and the resulting displays had a chalkboard-grey color to them...so I thought: "What if we just made a display that looked like writing on a chalkboard?". The resulting display was shown to Gehry and he wanted it for his line. We then suggested that we use his handwriting (this is why all his watches have handwriting for the font).