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Living Proof Site Redesign
A full redesign and replatform project, launched in late 2018 - the new website was designed to compete with digitally-native B2C brands. To achieve this, I focused on designing a modern, clean interface centered around large-scale and colorful imagery.
The design process included a full UX research effort centering around a competitive analysis and user testing as well as a collaborative design workshop. The creative direction was explored through a stylescape, resulting in the production of high-fidelity prototypes for home, collection, product, cart pages and more.
