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Navi UPI - The UPI app for people in hurry

Hurrypur: a town where life is lived in the fast lane.

Navi UPI is made for people like you: the ones who move fast, think faster, and expect everything else to keep up.

Because in Hurrypur, and in your world, there’s no time to wait.

Client: Navi
Chairman - Sachin Bansal
Managing Director & CEO - Rajiv Naresh
Director, Head of Marketing & Growth - Swati .
Head of Brand - Sumanka Gandhi

Agency: Sideways Consulting
Leadership Team: Abhijit Avasthi & Sonali Sehgal
Creative Team: Sameer Sojwal & Nilay Moonje, Viraj Nandivadekar & Chaitanya Joshi, Anish Das, Shashank Mestry, Hemant Harjani, Inaya Khan, Ramanujam Narasimhan, Ansar Khan, Saurabh Kulkarni, Pooja Shinde
Strategy Team: Siddharth Mohanty, Krishan Jagota, Vaibhav Shivhare, Amatulla Mukadam
Account Management Team: Nandita Das, Tamal Ghosh, Anish George, Manasvi Furia

Production House: Early Man Film
Director: KM Ayappa

Shashank Mestry
Shashank_Mestry Mumbai, India