Print Ad - This ad was created with the intention of being placed into a magazine like "Musicians Friend" or "Guitar Player Magazine"
Copy Reads:
Is it just any old pain...
...or is it the agony of not being able to caress the fretboard?
Extra Strengh Tylenol
www.Tylenol.com
Print Ad - Copy Reads:
Is the only pain worse than the one keeping you home...
...the agony of having to shut out the rest of the world?
Extra Strengh Tylenol
www.Tylenol.com
Print Ad - This ad was created with the intention of being placed into a magazine like "Running" or "Runner's World"
Copy Reads:
Is your worst pain, the pain itself...
...or is it the agony of not being able to hit the open road?
Extra Strengh Tylenol
www.Tylenol.com
iPhone App / Operation Tylenol - This is an iPhone App game that allows the user to literally ease pain by playing mini-games such as removing nails or unwrapping barbed wire via the multi-touch abilities of the iPhone
Outdoor 3D Billboard
Street Team Van
Website Opening Animation - This opening animation starts with an image of a medical lightbox. Then a hand holding an x-ray comes in, secures the x-ray to the top of the light box, and exits.
The user is then prompted to hit the red on switch, and as the light flickers on, the nails in the x-ray fly out from the bone, and the website content fades on to the screen.
Website
gLike
Tylenol