business card design, front and back, with final logo in vertical and horizontal formats
altum logo stamping shown on leather insoles of shoe
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Altum logo & brand identity
What started out as a logo for a "barefoot" dress shoe has turned into an athletic apparel company, started by CEO Rory Hennessey. I helped him develop a brand identity and color palette, style guide and business cards, as well as a leather debossing stamp for the shoes. The logo, and colors, have evolved over the years to where they now stand.
