THE CORE IDEA:
A compelling instant win engagement – we're giving away $1,000 a day, Sept. 1 - Dec. 31! How will you "create a stir"?
Moodboard
unexpected floor graphic with custom "Create a Stir" logo I created
iPop that lives at shelf in both refrigerated and stable - we'll Create a Stir by promoting our incredible daily prize and making the entry process simple for the shopper
iPop at shelf in refrigerated section with floor graphic
iPop at shelf with floor graphic
Coffee sleeve with coupon - coffee with would be given away at Today Show, Black Friday sampling, Subway & train stations with a Flash Mob plus up on National Coffee Day
coupon back of coffee sleeve
render of coffee sleeve on cup with custom stir stick
custom twitter handle #CreateAStir invites people to share their own ideas
Leverage the Facebook header to count down the promotional period
We'll Create a Stir socially with Facebook "stir of the day"
• content calendar maps out daily posts
• content could include listing some daily prize winners, posting news stories that stirred us & sharing recipe ideas and tips for holiday entertaining
Online, we'll Create a Stir by driving consumers to the microsite where they can:
• Play to win • See what's stirring with new recipe ideas • Learn all about Coffee-mate's seasonal flavors
custom microsite login page
Consumers who haven't yet purchased (and arrived to the site via banner ad link, web search, etc.) will be instructed to purchase Coffee-mate for a chance to win and informed of program details and coupon incentive
Regi-Stir page with name, address and CAPTCHA code
Invited to create a stir by stirring up our virtual cup for a chance to win
"plays" are tracked on the site based on qualifying purchases
will find out if they're the daily prize winner
or if they should play again (consumers will receive a coupon on this page on their very first play)
Sign-off page and thanks consumers for participating
animated web banner take-over page (first screen)
animated web banner take-over page (2nd screen)
animated web banner take-over page (3rd screen)
animated web banner take-over page (4th screen)
animated web banner take-over page (final screen)
gLike
Nestlé Coffee-mate Seasonal RFP, 2014
A new business pitch I collaborated on with a copywriter for Nestlé Coffee-mate Seasonal flavors. The client was looking for something fun that tied in with the seasonal flavors and would gain additional shelf space and increase purchase.
