Inside front cover and intro page of the children's book - I drew the leaves to match the Illustrator's style. Art directed the illustrations and designed the entire book. I also drew the activity pages in the back of the book.
Inside spread: title page - The pencil with page number represents corresponding activities in the back of the book and is found throughout the story.
inside spread: Poppy at school with her teacher
inside spread: lunchroom scene where Poppy meets a friend
inside spread: last pages of story
Intro page to the activity section in the back of the book. I designed and drew all of the activity pages using Illustrator, Photoshop, and InDesign.
Bilingual demo handout that was handed out in retailers with coupon flyer and children's book
Inside spread - Art from the children's book was used throughout the handout. Designed using Photoshop and InDesign.
Inside spread
Coupon flyer with detachable Poppy bookmark at the bottom with die-cut beak to hold the page
Larger coupon flyer with detachable Poppy bookmark at the bottom with die-cut beak to hold the page
Circular ad
Counter card at demo event
2013 Silver ADDY award winner for Poppy children's book
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Nestlé El Mejor Nido Back to School Program, 2012

This children's book was a premium giveaway at demo events during the back to school timeframe for Nestlé El Mejor Nido. The demo events were at retailers across 5 states targeting Hispanic shoppers. Support elements included a demo handout that connected to the book with recipes and activities, coupon flyer with bookmark, circular ads and easel signs at demos. 2013 Silver ADDY winner, AAF Akron

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Mandy Fortuna
Senior Graphic Director Westlake, OH