Demo Handout that accompanied the journal giveaway
inside spread of the demo handout
additional inside spread of demo handout
inside opening spread of demo handout
inside Journal spread: sample writing page with questions to answer
I drew all the backgrounds, designed and art directed the entire book
inside Journal spread: how to use the book and the first section of the book, "Discover"
I drew all the backgrounds, designed and art directed the entire book
inside Journal spread: table of contents and intro page
I drew all the backgrounds, designed and art directed the entire book
inside Journal spread: coffee recipe and final section intro page, "Share"
I drew all the backgrounds, designed and art directed the entire book
inside Journal spread: family tree, hand drawn with pastels and entry areas drawn using Illustrator
I drew all the backgrounds, designed and art directed the entire book
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Nestlé El Mejor Nido Family Celebrations Program, 2011
This bilingual journal was a premium giveaway item in retailers across 5 states to entice the Hispanic shopper to buy more Nestlé products and become aware of the entire Nestlé portfolio. Support elements including an accompanying demo handout, coupon flyer and circular ads. I art directed an illustrator and also illustrated many pages myself using pastels to complement mediums.
