partnership with SC Johnson; intro spread
We built this kitchen on set to feel warm, inviting and appeal to the Hispanic shopper. Most of the recipes from the handout are featured on the kitchen island.
inside spread
inside spread
inside spread
inside spread
inside spread
inside spread
last page of handout, flip page with both English and Spanish.
This overhead shot included many of the recipes from the handout as well as 8 people's hands of various ages.
Full page spread for Stater Brothers Savings Guide with coupons to support the 2013 Holiday program
Stater Brothers circular ad
Walmart web banner
Walmart AllYou national full page ad
Walmart AllYou insert, cover
Walmart AllYou insert, inside spread
Walmart influencer recipe cards - each blogger received a basket of Nestlé products needed to make the recipe, a bilingual recipe card and gift card for additional ingredients.
Walmart influencer bilingual recipe card
Walmart influencer bilingual recipe card
Walmart influencer bilingual recipe card
feature in Shopper Marketing magazine for Walmart AllYou Holiday program
feature in Shopper Marketing magazine
feature in Shopper Marketing magazine
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Nestlé El Mejor Nido Holiday Program, 2013
Nestlé Hispanic El Mejor Nido program with SCJ partnership that was pulled across many retailers for the 2013 holiday season. We created all the recipes with Nestlé culinary and shot all of the photography, as well as designed the layout of the bilingual flip book handout. The coupons are a roll fold out off of the cover. There were additional print and digital support elements for different retailers.
