

The 5 to 7yr Boy - Mood board describing the 5 to 7yr old boy.

User Persona - This mood board represents the specific 5 to 7yr old boy that was chosen as my user.

Opportunity Matrix - By comparing existing reusable water bottle brands that have water bottles geared toward kids, I found my market opportunity.

Brand DNA

Round 1 Concepts - Concept development of the reusable water bottle that a 5 to 7yr old boy would enjoy.

Round 2 Concepts - Further concept development of the reusable water bottle that a 5 to 7yr old boy would enjoy.

Round 2 Concepts - Further concept development of the reusable water bottle that a 5 to 7yr old boy would enjoy.

Concept Refinement

Behavioral Models

Zuzu Toy Water Bottle
gLike