The 5 to 7yr Boy - Mood board describing the 5 to 7yr old boy.
User Persona - This mood board represents the specific 5 to 7yr old boy that was chosen as my user.
Opportunity Matrix - By comparing existing reusable water bottle brands that have water bottles geared toward kids, I found my market opportunity.
Brand DNA
Round 1 Concepts - Concept development of the reusable water bottle that a 5 to 7yr old boy would enjoy.
Round 2 Concepts - Further concept development of the reusable water bottle that a 5 to 7yr old boy would enjoy.
Round 2 Concepts - Further concept development of the reusable water bottle that a 5 to 7yr old boy would enjoy.
Concept Refinement
Behavioral Models
Zuzu Toy Water Bottle
gLike
ZuZu Water Bottle