View PDF
The On the Green collection was developed for Perry Ellis Men's Golfwear, blending classic golf aesthetics with modern performance features. The goal was to create a collection that seamlessly transitions from the course to everyday wear, balancing technical innovation with contemporary style.
Design Approach & Process:
-Conducted market research and trend analysis to develop a collection that resonates with modern golfers.
-Focues on functional fabrics, incorporating moisture-wicking, four-way stretch and UV protection to enhance comfort and performance.
-Designed a cohesive range of polos, graphic t-shirts, tech Pant, tech jacket, vest, multifunctional hat, crew sock, knit cardigan and tech short, offering versatility for various playing conditions.
-Integrated sophisticated yet bold color ways, including a bright sunset graphic t-shirt.
-Developed custom graphic elements and embroidered logo placements, reinforcing the Perry Ellis brand identity while adding a contemporary edge
