Chawawa - “Chawawa” (tea doll) is the icon designed for this campaign. The main objective of this campaign is to use Chinese tea culture as a platform to promote the virtues, adapted from Confucian ethics, among young Singaporeans. Chinese tea packaging design is used as the main promotional tool for the campaign.
Chawawa - The five dolls which represent the five virtues - Benevolence, righteousness, courtesy, wisdom, faithfulness.
Packaging Design
Packaging Design for Samples
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Degree FYP