United Way of Greater Milwaukee Campaign Minisite
In 2009, United Way of Greater Milwaukee needed help reaching its financial goal for the year. With the nation experiencing tough times, the need was even greater. Taking on the challenge, an integrated campaign was created that was honest and authentic. Offline advertising drove people to a minisite, where they were further inspired to contribute, allowing them to easily make a donation. This ultimately helped the United Way of Greater Milwaukee achieve its financial goal for the year.
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