Dr Pepper
Dr Pepper from Miguel Castro
Dr Pepper

23 Flavors - Dr Pepper needed a way to generate excitement about it’s "23 Flavors" in every can. I created the concept of the user building their own flavor "experience" online. The result was an videoexperience with the ability to share or post to YouTube.

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Dr Pepper

23 Flavors - Dr Pepper needed a way to generate excitement about it’s "23 Flavors" in every can. I created the concept of the user building their own flavor "experience" online. The result was an videoexperience with the ability to share or post to YouTube.

Miguel Castro
Director Creativo at Wunderman Lima, Peru