Aquitera Logo - Aquitera is an organic food distributor and supermarket. The brand communicates a modern environmentally conscious company. The negative space of the A forms a tree on a hill that conveys Aquitera's message of sustainability.
Aquitera Guide to Visual Standards - Shown are four pages from the Aquitera graphic standards guide. The guide was created to show all the guidelines to protect the Aquitera brand and ensure that it is not misused.
Longlite Data Sheet - Aquitera is a sustainable whole foods retail store. Other than creating a food product, I wanted to create something that would save energy in the home. Longlite is a product of Aquitera and it consists of an LED lighting system that can adapt to existing lighting conditions and change color. Shown is the back of the data sheet that gives its specifications.
Longlite Data Sheet reverse side - The concept behind the reverse side is the logo glimmering in her eye.
gLike
Aquitera Branding

College Branding Project

Michael Farnham
Graphic Designer Washington, DC