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Kodak :: Entry Level 3-in-1 Consumer Inkjet Printer

Kodak’s 2nd generation of the 2012 Hero
Consumer Printer product line.
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ID Drivers: Home Decor Adaptiveness +
Humanization + Modern Tech +
Sophistication via Design.
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ID Details: ID Language takes the queues
used in the mid and high-end product line
and “softens” the DNA to be more adaptable to the younger and female demographic + Printed “Flow-Pattern” on the Scan Lid is a metaphor echoing the “workflow” of printing + Wrap-Around Dimple Texture + Brushed Metal Accents + Gloss/Matte Black Color Scheme.

Developed by Kodak and Axis Design

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Mike Forlenza
Industrial Design Management & Industrial Design Engineer Lead San Diego, CA