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LUX White Fantasy Stories
To help launch Lux White in Indonesia and leverage the brand position: "Your moment to be a star", we created the “Star Moment” Facebook app.
Enter your details and a few preferences and the app generated your own paparazzi-style story to share with your friends.
To do this, we wrote more than 120 different story variations with more than 2000 unique variables, before having them translated into Bahasa.
- Facebook fan base was up 29% in just 4 weeks
- Average user spent 17 minutes on the app
- Average user viewed 17 pages of stories.
- 427,109 votes on Facebook
Client:Unilever
Agency:Sapient Nitro
