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Visa "Lady Gaga" Acquisition
With YouTube hits of Lady Gaga’s ‘Bad Romance’ video growing by over a million a day, we asked fans on Facebook to guess the total on the day our competition closed. The five closest won VIP tickets to the Lady Gaga concert in Auckland, along with signed merchandise. We delivered 5,000 new Visa Entertainment fans in just 4 days.
Client: Visa
Agency: Aim Proximity
CD: Michael Barnfield
