Vaseline Intensive Care Website - Vaseline Intensive Care needed a site that would reflect their new positioning "Make a promise to your skin" and be a comprehensive information source for all of VIC's products.
Inax Bidet Tiolet Seat - You will find bidet toilet seats in over 60% of all Japanese homes and now there is a big push to convince American consumers that this is the next 'appliance' they can't live without. Inax the second largest bathroom fixture manufacturer in Japan approached MRM in Tokyo to create a website to promote and educate English speaking users the benefits of their Advanced Toiletseat. Mike with his McCann Erickson colleagues created an online and offline strategy to reach the 'bidet shy' American market. First step was to create a site that educated consumer the benefits of posterial cleaning with water to specific health sectors and the general public by highlighting it's benefits: Hygiene (it cleans better than toilet paper), Comfort (It feels good) and Independence (For people with a variety of medical conditions). The bidet toilet seat market in the US is small but growing every year.
Yasuda Direct Line - In Japan the direct car insurance market is fiercely competitive. Yasuda Direct Line a partnership of England's Direct Line and Japan's Yasuda Life needed to stand out from the numerous foreign discount insurers that had entered the market after deregulation. Using humor, the company's red phone icon and their unique advantage of being partnered with one of Japan's oldest insurer Mike created a campaign that included print, DRTV, radio, mobile and various DM tactics to make the phones ring and boosted Direct Line sales and awareness.
HSBC Premier Campaign - HSBCÕs goal for this campaign, as any bank's goal would be, is to get deposits, and the bigger the better. The target is 'Cosmocrats,' a new generation of mobile and flexible people who look at the world from a distinct point of view, without borders. Mike led the interactive portion of HSBC's Premier Banking campaign that included an online ad campaign and website, possibly the single most important touch point for our target. The visuals in the online units and website embody a world literally without borders, and uniquely position HSBC to meet their needs. The program exceeded its goal by 289% with over $489MM in total deposits during its first eight weeks.
www.banking.us.hsbc.com/premier
Marriott Stay 3 Get 2 Promotion - In support of the Marriott stay 3 times get 2 weekend days free campaign these banners were created to reach the business traveler online. The campaign ran across all the Marriott brands, each banner plays on the attributes of each brand to connect with the consumer.
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