FLAPJACK

A university project with the goal to create a dynamic, compelling, and sell-able toy for the tween Market. Toy trends show that those in this age range (8-12) are increasingly trying to mimic their parents. So many gadgets and electronic toys which resemble their parent’s devices are drawing children away from creative activities and meaningful play.


A game for both young and old can be a catalyst for family-time and togetherness. The Flapjack nods to the traditional backyard games of old but has an updated more youthful twist. Team play possibilities and game-play simplicity call on those of all ages to come out and play.

\\ Project sponsored by and overseen by Big Monster Toys in Chicago.

Mike Serafin
mike serafin // designer Chicago, IL