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ModCloth Holiday Stylebook 2010

This is the first stylebook I created for ModCloth. Showcasing holiday-time outerwear, I wanted to create an outdoors scene that captured the magic of the season. Using natural lighting, reflectors, and on-set glitter, we got some great shots. Compiling everything together, I was able to enhance the look further with typography, layered graphics, and some glitter and metallic overlays.

My hard work paid off with a wonderful compliment from Katie Garlinghouse, VP of Marketing. She had been telling me how much she loved what I was creating, but when it was all done, she said it set the bar for our future stylebooks. Thanks Katie!

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Mini Kurhan
Senior Designer, Design Manger, Art Director San Francisco, CA