Switch is a redesign of a flagship product in the Creative Visuals range: the Reelite retractable display. One of the main benefits of the Reelite over the competition is the ability for its display image to be changed quickly and easily, being contained to its own seperate ‘image cylinder’. Normal systems must have have display images installed into the base by the supplier and are not removeable.
The main improvements that the client specified for the new design were a vast improvement in aesthetic, a significant overall reduction in volume and if possible, a reduction in cost. All of these objectives were achieved in the new design.
Images of the previous Reelite models can be seen at creativevisuals.com.au (in the Retractable Displays section).