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Chilidawg's Pepper Jelly

Chilidawg’s flagship product, Habañero Pepper spreads, are a unique pairing of natural sweet flavor with a hard bite of heat at the finish. Names such as “Strawbanero” called for a unique appearance to match its name. We always felt that reading the unique flavor names made us tilt our heads to the side like a dog would in curiosity. This inspired us to create a tilted angle for all labels to rest on. This customized, personal touch not only differentiates on shelf, but has quickly become an easy brand identifier to consumers and important brand asset.

Mitch Tennison
Design Consultant Seattle, WA