DesignTex/branding and packaging - Role:
Art direction and design
Responsible for entire process from creating dummy to going on press
Objective:
Created a brand identity for new fabric line and developed the packaging and collateral materials.
Kept the promotional products simple, elegant, and practical in a low cost solution.
Dashing Diva/ packaging, units, and display furniture - Role:
Art direction, design, and illustration
Objective:
Completely revamped children's product line
Incorporated image of friendly character into packaging design and display units to create unified concept
NASDAQ Annual Report (unpublished) - Role
Art direction and design
Objective
Clarified the capabilities of NASDAQ in three categories: leadership, global expansion, and innovation, emphasizing its evolving vision.
Dashing Diva/ branding and packaging - Role:
Art direction, design, and illustration
Objective:
Developed Dashing Diva branding to unify the retail and professional product lines
Goldman Sachs/ branding - Role:
Logomark and collateral design
Objective:
This volunteer organization sponsored by Goldman Sachs needed a broad and friendly identity which could work well for diverse materials from t-shirts and banners to print material, etc.
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