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Rogers Plus Phone Display Stations - In 2003, Rogers began opening a new line of stores across Canada called Rogers Plus. The aim of these new stores would be to focus on a combination of products and services, including wireless communications, HDTV, digital cable, home phone, and high-speed internet.

One of my primary responsibilities while working at Wild Horse Communications was to develop environmental graphics for the new Rogers Plus stores.

For more info, visit: www.michaelkarst.ca
Rogers Plus Point of Purchase Display Station - These graphics were neither to be product specific nor promotional in their nature. Instead they were designed to celebrate an age of wireless living and community.

To achieve this, the final design was a combination of positive imagery overlayed with illustrations representing a wireless world of information, networking, and communications, without concern for any specific devices or product features.

For more info, visit: www.michaelkarst.ca
Detail of Rogers Plus "Play" Display Station - Playing on the theme of a wireless utopia, it was decided that each of the three display stations would represent the wireless world from three different angles -- Chat, Surf, and Play.

Shown here is a detail of the graphics on the wall panel and display station that represent Play. Both the photography and illustrations (clippings of music, games, and voting results) work together to represent a playful spirit.

For more info, visit: www.michaelkarst.ca
Detail of Rogers Plus "Surf" Display Station - Shown here is a detail of the graphics on the wall panel and display station that represent Surf. Both the photography and illustrations (clippings of sports scores, weather reports, and HTML code) work together to represent surfing for wireless information.

For more info, visit: www.michaelkarst.ca
Detail of Rogers Plus "Chat" Display Station - Shown here is a detail of the graphics on the wall panel and display station that represent Chat. Both the photography and illustrations (clippings of number keys emoticons, texts, and voice prints) work together to represent communicating with each other wirelessly.

For more info, visit: www.michaelkarst.ca
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Rogers Plus
Michael Karst
Interactive Design and Branding Toronto, ON