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Senior Digital Designer
Edison, NJ
Jul 2018 - Present (2 years 9 months)
• Creative lead in designing assets for email marketing newsletters, website updates and wireframes, digital advertising, social media and print collateral
• Execute all website page graphics and copy and perform changes on e-commerce platform, Shopify
• Partner with Senior Digital Marketing Manager to conceptualize monthly email marketing calendar
• Meet with e-commerce agency to create additions, improvements and troubleshoot the website
• Work with Marketing, Merchandising, Sales and E-commerce teams to execute print and digital projects
• Collaborate on seasonal campaigns and social media photoshoots, domestic and international, and provide art direction
• Assisted with the rebrand of Aerosoles.com and created all digital advertising and online marketing assets
• Manage freelancers on design and photography projects
• Retouch and color correct on figure and product imagery
• Create corporate, brand, and PR presentations
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Senior Graphic Designer
Edison, NJ
Nov 2016 - May 2018 (1 year 6 months)
• Designed consumer electronic packaging, point of purchase, trade show booth graphics, and advertisements for global brands including Polaroid, Gold’s Gym, Kodak, and Stanley
• Partnered with Brand Managers as creative lead on ideation, guidelines, product development design and messaging content with new licensees
• Supervised junior designer and freelancers to ensure clear communication, timelines and execution of design projects
• Executed proper delivery of packaging and responsible for approving proofs in accordance with brand objectives
• Created corporate brochures, invitations, and website graphics
• Art directed photoshoots with in-house photographer for packaging and product launches
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Graphic Designer (Freelance)
New York, NY
Apr 2017 - Feb 2018 (10 months)
• Design logo branding, store signage, and large scale vinyls for seasonal menu categories and products
• Create take out and catering menus for print and digital
• Update back counter menu boards for legacy and new stores
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Graphic Design Manager
New York, NY
Jul 2013 - Nov 2016 (3 years 4 months)
• Designed marketing and shop collateral such as promotional materials, packaging, advertisements, website and social media graphics, point of sale, and food launch presentations
• Developed seasonal campaigns with UK Creative Team and Design Agency
• Art directed photoshoots for campaigns and product launches
• Collaborated with US Property Team and UK Design Team on shop drawings and create interior and exterior store signage
• Managed Design Assistant and freelance graphic designers
• Attended print runs to oversee and approve design quality
• Maintained and organized all creative requests, image library, brand assets, and shop guides and drawings
• Won Perfect Package Award in 2014 for creating new food and beverage packaging
• Won Full of Beans Award in 2015 for Joy of Coffee menu board and design roll out
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Graphic Designer (Freelance)
PATSYK DESIGNS LLC
Ridgewood, NJ
Jul 2012 - Oct 2013 (1 year 3 months)
• Design store signage and wall installations for launch of new Whole Foods Market stores in southeastern United States
• Develop custom logos for specialty departments
• Type set large scale wall quotes
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Senior Designer
VERIA INTERNATIONAL INC.
New York, NY
Jan 2012 - Jul 2013 (1 year 6 months)
• Developed corporate and brand identity for natural personal care and herbal supplements lines
• Responsible for all marketing, product and sales creative collateral such as packaging, brochures, displays, training materials, social media, and trade show booth graphics
• Art directed photoshoots for product launch
• Partnered with Development team to design website and apply content changes in CMS
• Managed and provided creative direction to freelance designers
• Coordinated digital and print projects with vendors
• Attended press runs to oversee print quality and approve designs
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Web Graphic Designer
Somerville, NJ
Oct 2007 - Dec 2011 (4 years 2 months)
• Performed lead design role in developing corporate programs and events with Marketing and Business Development teams
• Responsible for website graphic updates and implementing changes in CMS
• Designed and coded email blasts in Dreamweaver
• Animated seasonal and branded trend videos in Flash
• Designed advertisements, point of purchase, catalogs, flyers, invitations and trade show booth graphics for eyewear licenses of major brands including Escada, Zegna, GUESS, Tommy Hilfiger, Harley-Davidson, and Gant
• Styled, photographed, and retouched eyewear for press releases and seasonal campaigns
• Created window displays and showroom graphics
• Coordinated with vendors and prepared preflight files for print
• Entered and tracked purchase orders for merchandise and photography requests
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Art Director (Freelance)
POWERSTUDY LEARNING CENTER
Edison, NJ
Dec 2009 - Jul 2010 (7 months)
• Developed corporate logo and brand identity
• Created all marketing and advertising materials and store front signage
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Art Director
Edison, NJ
Sep 2005 - Oct 2007 (2 years 1 month)
• Designed weekly email marketing campaigns and managed all newsletter subscriptions
• Updated graphics and created custom landing pages on website interfaces
• Designed print and web advertisements and sales collateral
• Created ChristmasCatalog.com logo and templates pages
• Maintained product pages and added new merchandise to websites
• Retouched and assembled product images
