Michelle Leung

Art Director

New Brunswick, NJ

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About

As a senior creative graphic designer, I have experience in print and digital design. I multitask numerous projects from concept to execution in time sensitive deadline environments, without compromising quality. Working in industries for retail, fashion, food, and education, I’ve developed creative for brand identities, advertisements, store signage, corporate marketing programs and promotional sales collateral.
Education
- B.A Arts in Visual Communications
  
  THE GEORGE WASHINGTON UNIVERSITY
Experience
- Senior Digital Designer
  
  Aerosoles
  
  Edison, NJ
  
  Jul 2018 - Present (3 years 2 months)
  
  • Creative lead in designing assets for email marketing newsletters, website updates and wireframes, digital advertising, social media and print collateral
  • Execute all website page graphics and copy and perform changes on e-commerce platform, Shopify
  • Partner with Senior Digital Marketing Manager to conceptualize monthly email marketing calendar
  • Meet with e-commerce agency to create additions, improvements and troubleshoot the website
  • Work with Marketing, Merchandising, Sales and E-commerce teams to execute print and digital projects
  • Collaborate on seasonal campaigns and social media photoshoots, domestic and international, and provide art direction
  • Assisted with the rebrand of Aerosoles.com and created all digital advertising and online marketing assets
  • Manage freelancers on design and photography projects
  • Retouch and color correct on figure and product imagery
  • Create corporate, brand, and PR presentations
- Senior Graphic Designer
  
  C+A Global
  
  Edison, NJ
  
  Nov 2016 - May 2018 (1 year 6 months)
  
  • Designed consumer electronic packaging, point of purchase, trade show booth graphics, and advertisements for global brands including Polaroid, Gold’s Gym, Kodak, and Stanley
  • Partnered with Brand Managers as creative lead on ideation, guidelines, product development design and messaging content with new licensees
  • Supervised junior designer and freelancers to ensure clear communication, timelines and execution of design projects
  • Executed proper delivery of packaging and responsible for approving proofs in accordance with brand objectives
  • Created corporate brochures, invitations, and website graphics
  • Art directed photoshoots with in-house photographer for packaging and product launches
- Graphic Designer (Freelance)
  
  'Wichcraft
  
  New York, NY
  
  Apr 2017 - Feb 2018 (10 months)
  
  • Design logo branding, store signage, and large scale vinyls for seasonal menu categories and products
  • Create take out and catering menus for print and digital
  • Update back counter menu boards for legacy and new stores
- Graphic Design Manager
  
  PRET A MANGER
  
  New York, NY
  
  Jul 2013 - Nov 2016 (3 years 4 months)
  
  • Designed marketing and shop collateral such as promotional materials, packaging, advertisements, website and social media graphics, point of sale, and food launch presentations
  • Developed seasonal campaigns with UK Creative Team and Design Agency
  • Art directed photoshoots for campaigns and product launches
  • Collaborated with US Property Team and UK Design Team on shop drawings and create interior and exterior store signage
  • Managed Design Assistant and freelance graphic designers
  • Attended print runs to oversee and approve design quality
  • Maintained and organized all creative requests, image library, brand assets, and shop guides and drawings
  • Won Perfect Package Award in 2014 for creating new food and beverage packaging
  • Won Full of Beans Award in 2015 for Joy of Coffee menu board and design roll out
- Graphic Designer (Freelance)
  
  PATSYK DESIGNS LLC
  
  Ridgewood, NJ
  
  Jul 2012 - Oct 2013 (1 year 3 months)
  
  • Design store signage and wall installations for launch of new Whole Foods Market stores in southeastern United States
  • Develop custom logos for specialty departments
  • Type set large scale wall quotes
- Senior Designer
  
  VERIA INTERNATIONAL INC.
  
  New York, NY
  
  Jan 2012 - Jul 2013 (1 year 6 months)
  
  • Developed corporate and brand identity for natural personal care and herbal supplements lines
  • Responsible for all marketing, product and sales creative collateral such as packaging, brochures, displays, training materials, social media, and trade show booth graphics
  • Art directed photoshoots for product launch
  • Partnered with Development team to design website and apply content changes in CMS
  • Managed and provided creative direction to freelance designers
  • Coordinated digital and print projects with vendors
  • Attended press runs to oversee print quality and approve designs
- Web Graphic Designer
  
  VIVA INTERNATIONAL GROUP
  
  Somerville, NJ
  
  Oct 2007 - Dec 2011 (4 years 2 months)
  
  • Performed lead design role in developing corporate programs and events with Marketing and Business Development teams
  • Responsible for website graphic updates and implementing changes in CMS
  • Designed and coded email blasts in Dreamweaver
  • Animated seasonal and branded trend videos in Flash
  • Designed advertisements, point of purchase, catalogs, flyers, invitations and trade show booth graphics for eyewear licenses of major brands including Escada, Zegna, GUESS, Tommy Hilfiger, Harley-Davidson, and Gant
  • Styled, photographed, and retouched eyewear for press releases and seasonal campaigns
  • Created window displays and showroom graphics
  • Coordinated with vendors and prepared preflight files for print
  • Entered and tracked purchase orders for merchandise and photography requests
- Art Director (Freelance)
  
  POWERSTUDY LEARNING CENTER
  
  Edison, NJ
  
  Dec 2009 - Jul 2010 (7 months)
  
  • Developed corporate logo and brand identity
  • Created all marketing and advertising materials and store front signage
- Art Director
  
  HOME DÉCOR PRODUCTS INC.
  
  Edison, NJ
  
  Sep 2005 - Oct 2007 (2 years 1 month)
  
  • Designed weekly email marketing campaigns and managed all newsletter subscriptions
  • Updated graphics and created custom landing pages on website interfaces
  • Designed print and web advertisements and sales collateral
  • Created ChristmasCatalog.com logo and templates pages
  • Maintained product pages and added new merchandise to websites
  • Retouched and assembled product images
Affiliations

Alpha Phi Omega, Athletics & Fitness Association of America, Les Mills
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@mleung, member since 2007
- Followers 6

POP & Packaging

POP & Packaging from Michelle Leung

POP & Packaging

PRET A MANGER // Catering Coffee Box

PRET A MANGER // Cold Drinks Packaging

PRET A MANGER // "Made Today Gone Today" Paper Bag

C+A GLOBAL // Gold's Gym Muscle Supreme Whey and Nature Supreme Plant Protein Powder shown at the Consumer Electronics Show 2017.

C+A GLOBAL // Gold's Gym Supreme Strength Personal Power Blender Packaging

C+A GLOBAL // Polaroid PIC300 Instant Camera Packaging

VIVA INTERNATIONAL GROUP // BONGO Eyewear Tent Counter Card. 2011.

VIVA INTERNATIONAL GROUP // BONGO Eyewear 3-Piece Counter Display. 2010.

VIVA INTERNATIONAL GROUP // GUESS by Marciano Eyeewar Dashboard Promotion Counter Card for Thailand

VIVA INTERNATIONAL GROUP // Catherina Deneuve Merchandisitng Kit. Display consits of 1-Piece Display, 2-Piece Counter Display and ID Plaque.

VERIA INTERANTIONAL, INC. // VeriaID Natural Personal Care. Created labels, cartons and gift bag.

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POP & Packaging

Art Direction

Comments (1)

Rosa Vasquez Hunt

brilliant!

11 years ago

Rosa Vasquez Hunt

brilliant!

11 years ago

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Art Director New Brunswick, NJ