Private label design and sourcing
Private label design and sourcing from Molly McDonald Brooks
Private label design and sourcing

This private label was developed from a concept to the retail distribution. Concept was a lifestyle brand based on the area of Mobile, Alabama. I was the sole designer/sourcing manager for this project and completed a wide variety of tasks to develop, launch, and continue the growth of this brand.

Logo development.
Logo development.
Logo development.
Logo development.
Logo development.
Logo development.
Logo development.
Logo development.
Tech pack for overseas production.
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The tiniest of details were developed for ultimate brand establishment.
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Final logo and embroidery specifications.
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Utilized my background in studio art to create artwork for the t-shirts.
Utilized my background in studio art to create artwork for the t-shirts.
Utilized my background in studio art to create artwork for the t-shirts. Final product on easel.
Utilized my background in studio art to create artwork for the t-shirts. Pen rendering on vellum.
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Utilized my background in studio art to create artwork for the t-shirts. Final product printed on easel.
Utilized my background in studio art to create artwork for the t-shirts. Final retail product.
Utilized my background in studio art to create artwork for the t-shirts. Final retail product on model.
Utilized my background in studio art to create artwork for the t-shirts. Final retail product on model.
Garments as simple as even a long sleeve pocket t-shirt were designed with specific fabric and to size specifications. Each item was labeled with a neck print custom designed to include size and all relevant import information.
Product line expanded to custom made button-down shirts made of in-house created patterns, stylized buttons, woven labels, all to our size specifications.
Product line expanded to custom made button-down shirts made of in-house created patterns, stylized buttons, woven labels, all to our size specifications.
Custom headwear also designed and produced for the brand.
No brand can succeed these days without proper social media presence. I was in charge of creating and updating all social media collateral, including directing photo shoots, including taking the photos, editing photos, and finishing off with graphics and text to create the final piece.
No brand can succeed these days without proper social media presence. I was in charge of creating and updating all social media collateral, including directing photo shoots, including taking the photos, editing photos, and finishing off with graphics and text to create the final piece.
No brand can succeed these days without proper social media presence. I was in charge of creating and updating all social media collateral, including directing photo shoots, including taking the photos, editing photos, and finishing off with graphics and text to create the final piece.
No brand can succeed these days without proper social media presence. I was in charge of creating and updating all social media collateral, including directing photo shoots, including taking the photos, editing photos, and finishing off with graphics and text to create the final piece.
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Private label design and sourcing

This private label was developed from a concept to the retail distribution. Concept was a lifestyle brand based on the area of Mobile, Alabama. I was the sole designer/sourcing manager for this project and completed a wide variety of tasks to develop, launch, and continue the growth of this brand.

Available
Freelance, Full-time
Molly McDonald Brooks
Industrial Designer/Brand Manager Nashville, TN