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Procter&Gamble Fresh Magazine redesign
The editor of Fresh Magazine - P&G's Western Europe Fabric Care colleagues - wanted a high-end, glossy feel to the magazine; the ambition was to turn a well-designed colleague magazine into an aspirational, up-market glossy. In design terms, the emphasis was on beautiful photography, portraiture, texture and material, while the content retained a personal and vocational focus. The magazine was designed while working for Words&Pictures.