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National Express West Midlands
Route marketing is all about promoting the frequent bus route, grow awareness of the route and drive an increase in revenue.
Route branding uses a variety of colours to differentiate routes to make it easier to see buses operating on a particular route.
As you can see from the marketing material.
Creative messages are very route focused, informative and visually stimulating on the marketing material.
It is also promoting two vouchers (discounted adult and family daysavers) to try the route service as well.
