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12 points typographic rebranding

12 points brand was created in 2005, and it was fine then, but 5 years later we began to feel that existing identity became dated and no longer truly reflected our design principles and beliefs. So we decided to rebrand gradually, keeping some brand elements - logo and colors while changing and introducing others - and it was our brand typography that we chose to reinvent. For that purpose we began designing our own bespoke typeface family Citsero - as with it no other brand elements are required to aid recognition. The character proportions of our new typefaces were loosely based on Officina, as Officina was used as our corporate typeface. Now Citsero Stencil, Citsero Slab and Citsero Sans form our new bespoke typeface family.

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Freelance, Moonlighting
Mikhail Puzakov
art director Moskva, Russia