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Ledtech designs and manufactures energy saving LED street lights. 12 points were tasked with rebranding the company to express its “saving resources” principle and relative inexpensiveness of Ledtech lights. Having this in mind, we created a new company mark as a stylized percent sign, as it is often used to signal cheap prices or discounts, Ledtech percent sign is made of circles, representing diodes. In applications a different rendition of percent sign with thin diagonal line and two blurred lightspots is widely used.

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Freelance, Moonlighting
Mikhail Puzakov
art director Moskva, Russia