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Roberto Loreti

Identity for manufacturers of custom furniture sets, located in Moscow but cherishing their Italian roots. The European lynx is the company's mascot. Lynx is a close relative of domestic cat, sleeping cat is commonly regarded as a symbol of home comfort, warmth and happiness. In a way Roberto Loreti's furniture also comes from the wild woods, it is "tamed" and "domesticated" with care and attention by an Italian master in his family furniture shop.

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Freelance, Moonlighting
Mikhail Puzakov
art director Moskva, Russia