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Charbroil Gas Grill
We were charged by Charbroil to create an innovative gas grill that stood out at in the retail environment above all other competition. We started the design process in groups doing user studies, market research, and in house research (we got to grill...a lot). We took that information and individually began work on our concepts. We made multiple presentations to Charbroil and maintained constant contact throughout the design process. In the end, I was able to provide them with an innovative concept that adds value to the user, stands out at retail, and provides an opportunity of increasing Charbroil's bottom line.