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Rebranding Newnan, Ga
My team of 2 industrial designers and 2 graphic designers were charged with completely rebranding the city of Newnan, Ga. After submersing ourselves in the culture and talking with "Newnanites," as they became known, we set out to give Newnan a facelift that would give the residents a feeling of pride and attract new business and people to their city. The new brand was a hit with the City Council and is now being reviewed for approval.