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Womba Sports Bra
Collaborative project with Nathan Warren. Nathan and I started this project by researching mountain biking for a new line of biking gear. While doing this research, we noticed an opportunity that couldn't be passed up. We noticed that while girls are exercising and using an mp3 player, they either hold it in hand, put it in an arm band, or stick it in their sports bra. We immediately imagined a sports bra with a sweat proof pocket in which they could store their device. After many focus groups and interest sessions, the Womba was born.