Brand Identity - Peripherals / Tech Data

Peripherals, an internal division of Tech Data, needed a brand update that would effectively communicate it's new platform. The tagline "Look no further." was developed to shift it's perception from an "add-on", to a complete solution provider fully capable of delivering technology that addresses the broader picture of end-users needs. Bright colors were used to sub-segment the four brand pillars while the repetition of geometric shapes brings a variety of layout options into a larger brand family.

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Matthew Scott
Graphic Designer / Creative Director Charlotte, NC