Rachel Hsu

Belay Development Cap Deck - Matchbook Concept: Rachel Hsu Overall Design Style & Layout: Jason Hashmi, Terran Kim, Rachel Hsu

Belay Development Cap Deck - We wanted something that could hold together case studies customized to the potential client. The info sheets inside are printed in-house, while the matchbook style outer cover was sent to a print vendor.

Belay Development Cap Deck - Revealing the initial inside page.

Belay Development Cap Deck - The intro page to the Case Studies.

Belay Development Cap Deck - This is an example of one of the case studies.

Belay Development Cap Deck - This is one of the pages introducing the Directors at Belay Development. Each of the directors chose an icon from stock illustrations that I picked out to represent themselves for their bio section.

Belay Development Cap Deck Icons - I came up with various icons for each section of the cap deck.
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Yoga Revolution Initial Brainstorm - These were some of the ideas I had in brainstorming for a logo concept or how it could be branded.
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Yoga Revolution Logo Explorations - These were some of the logo explorations I came up with after the brainstorm.
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