Mattel
Mattel from Rachel Hsu
Mattel

These Mattel packaging designs were a collaborative effort by the Barbie Packaging Team, more specifically the Barbie Entertainment & Fantasy Team. I worked on all of these packages, but did not come up with the concept. I was responsible for applying the branding to different SKUs, including multiple language for international items.


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Mattel

These Mattel packaging designs were a collaborative effort by the Barbie Packaging Team, more specifically the Barbie Entertainment & Fantasy Team. I worked on all of these packages, but did not come up with the concept. I was responsible for applying the branding to different SKUs, including multiple language for international items.

Rachel Hsu
Senior Designer/Production Designer, Visual Designer, User Experience & User-Centered Designer Santa Monica, CA