Rachel Hsu

PDI Promo Booklet - front cover & envelope - PROLABdigital's 4.75" x 5" leave-behind/promo booklet. It's PDI's "bible" of printing needs, filled with witty remarks that's sure to make one smile. Fits inside its own orange mailer. Book is binded with printed spines mounted on 1mm white sintra and metal screws. Concept & Design by Rachel Hsu

PDI Promo Booklet - Page 1 - 2003 Concept by Rachel Hsu This booklet was show that the company could do everything from die-cuts, to custom creations using various different substrates.

PDI Promo Booklet - Inside pages - This page shows that printing can be done on vellum and a mini canvas mat that adheres to the vellum.

This page shows that the zund die-cutting machine can be used creatively with precision.

PDI Promo Booklet - Outside Cover & Spine - This shows that you can custom design a booklet using almost anything. I decided to bind the book using a printed spine mounted on 1mm white sintra and metal screws.

PDI Printing & Lamination Sample Booklet - A 63-page sample booklet of printable material and lamination material for both small and large format printing. Vellum pages are used as dividers for each section. Includes a table of different mounting substrates, as well as, a punchable diecut orange that also acts as a company magnet. 2002 PDI /Designer: Rachel Hsu

PDI Folder, Sell Sheets & Brochures

PDI Brochure

PDI Fleet Frame System Brochure

Fleet Truck Advertising

Go Express Food Cart Graphics Version 1 - Logo,menu board, posters, and graphic concepts for an "express" ready-to-go food cart. 2003 Rachel Hsu

Go Express Food Cart Graphics Version 2 - Logo,menu board, posters, and graphic concepts for an "express" ready-to-go food cart.

Cathay Spirit Treasures - Green Set - Table top P.O.P, Business Cards, and Hangtags for a line of "Unique jewels made from precious and semi-precious gems and silver. Each piece - a design original. A Spirit treasure from the earth to you from me - Cathay" 2003 Design by Rachel Hsu/Copy by Cathay Spirit

Cathay Spirit Treasures - Orange Set - Table top P.O.P, Business Cards, and Hangtags for a line of "Unique jewels made from precious and semi-precious gems and silver. Each piece - a design original. A Spirit treasure from the earth to you from me - Cathay" 2003 Design by Rachel Hsu/Copy by Cathay Spirit

College Campus Cafeteria Poster - I did the production and layout, but did not create the graphics.