Rachel Hsu

Whole Foods Market Lifestyle Store - I came up with all illustrations, concepts and chose the font for this entire project.

LIfestyle logos

Organic Tree Shape Idea & Rock Shape - I came up with the idea of using the Whole Foods Market Organic "O" marker and turning it into a tree shape. For the brown sign, I chose to use an organic "rock" shape.

6 Department Signs - Inside the store are 6 department categories. I came up with and illustrated these icons to represent each department.

Eco Home Department Sign

Business Card - The concept behind this was to lay out the contact information as if they were roots.

I created and came up with the concept for all of the Lifestyle store pieces. The art director at the time laid out the tissue paper with my illustrated icons.