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Philips Blu Ray Series 2013
As the new design lead for the Philips Video category, my first task was to inject new life to the old design language that is reducing in market share. The new design language I created for the Philips BDP range was to first understand users way of placing their Blu Ray Players within their homes and the visual and quality expectations at the affordable pricepoint of these customers. The new language allows a super slim impression through a visual illusion as users then to place their players at table height and fits into the interior or cabinets with its slimness.
