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Philips Blu Ray Series 2014
Following the success of the 2013 designs which increase the company's market share in BDP. The next task was to design a sustainable & timeless design for the years ahead, as physical media has moved on fast to digital online media. Understanding that there will still be a significant amount of users who will remain using physical media, the new design language is visually even slimmer than the previous and allows multiple customization utilizing the same tooling.
